"Un Laboratorio global enfocado en la agroindustria" fue la definición sobre la cual se pensó la nueva plataforma de marca. En el proceso se optimizo la arquitectura marcaria, se renovaron los signos y símbolos de identidad y se actualizaron los principales elementos visuales.
El resultado es una Empresa que proyecta una Imagen renovada, moderna, con un enfoque global. La aplicación de la nueva identidad se lleva a cabo progresivamente, mostrando el cambio en todos sus puntos de contacto.
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