La Agencia.
ProCórdoba se concibió como una Agencia de economía mixta en la que los sectores públicos y privados de Córdoba interactúan promoviendo la política comercial externa y la inserción internacional de las empresas. El objetivo es consolidar la base exportadora de la provincia.
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Su marca gráfica es un Logotipo conjunto, donde el Símbolo funciona por separado del nombre, manejando asi un doble identificador.
La idea.
Trabajar en conjunto con ProCórdoba para renovar su sistema de Identidad visual, su símbolo y su Logotipo, con el objetivo de adaptarlos a los nuevos formatos y que pueda brindar una Plataforma de Identidad a la Organización
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Porque? Una marca optimizada es capaz de absorver el valor que genera la Agencia y así poder trasladarlo hacia sus productos, servicios y hacia las empresas con las que trabaja y las que respalda.
Porque:
Una muestra.
En este caso, la Identidad propuesta se desarrolla a partir de los elementos de identidad existentes y reconocidos respetando así su posicionamiento. Aqui se propone continuar con la linea actual renovando algunos recursos claves para dar más uniformidad y coherencia a la utilización de la marca.
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De esta manera, la Identidad visual se aplica con el mismo criterio en los distintos servicios, entornos y comunicaciónes de la Agencia, simplificando el proceso y unificando la Imagen en todos los puntos de contacto.
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