Brand Audit
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What it is: The survey of the current brand and the intended brand, internally and externally. To know and recognize the place your brand occupies in the market and the spectrum of brands in which it is located and competes. To be able to determine the elements that make up your identity, its differential features and what can be optimized in it to improve its performance and positioning.
A graphical report that will guide you in making strategic decisions to build the Brand of your company.The Brand Audit includes: Analysis of brand environments, Brand context analysis and a Evaluation of graphic trends.