Corporate branding
How to plan, build and manage the brand of companies and institutions.
The seminar Corporate branding introduces brand building in companies and institutions, the origins of these operations and their professional challenges. It affects the general problem of the management of intangibles, clarifying its key concepts and the pertinent knowledge and skills to take on this task.
The Seminar overcomes the superficial conceptions of brand management and transfers the theoretical and technical knowledge derived from the professor's extensive professional experience in brand auditing and the management of branding programs.