Visual Identity Course
There is no doubt that one of the central aspects of the branding process is the development of visual identity. This aspect of branding, which in itself deserves a deep and specialized study, also exposes one of the central concerns of graphic design applied to brands: to communicate concepts and experiences through visual language.
This course seeks to generate an environment where study and practice allow the student to obtain the necessary methodology for the development of a brand identity as the practical tools that are required to obtain optimal results.
The course will be mainly practical, although it will also have theoretical content. The main dynamic will consist of the students developing a project throughout the classes under the teacher's supervision.
At the end of the course, students are expected to correctly master the elements involved in the visual identity development stage. Also, that they understand the place that this stage occupies in the branding process.