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Brand environments

Brand environments

What— Establishes the central idea, the value proposition and the personality that the brand will develop. To - Be the guide on which to plan the different actions, to maintain constancy, coherence and trust in each experience. To do this, various tools are used that will make it possible to define a proposal and point out the possible ways to achieve these objectives.

  • Estimated between 20 to 60 days, depending on the size of the organization

  • A Strategy Manual that will guide you in terms of your profile, positioning and personality defined to build the Brand of your company. The Brand Strategy includes:

    Definition of Brand Essence

    Definition of Attributes and Benefits

    Brand Personality Archetypes

    Brand Architecture Model


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