Brand Strategy
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What it is: A document that establishes the central idea, the value proposition that the brand will develop. To be the guide on which to plan the different branding actions, to maintain constancy, coherence and trust in each experience. To do this, various tools are used that will make it possible to define a proposal and point out the possible ways to achieve these objectives.
A Strategy Manual It will guide you in terms of your profile, positioning and value proposition to build the Brand of your company. The Brand Strategy includes: The Definition of the Brand Essence, the Definition of the main attributes and benefits and the brand architecture model