Visual identity
What it is: The design of a company's own visual and stylistic identity system. To develop a coherent and orderly visual identity ensures a constant application of the brand in the different areas in which it is developed, which favors the appreciation that it has on the part of the public.
The Visual Identity package is embodied in a Manual or in a Brand Center, and includes: Book Guide of uses and styles, the color palette and its application, Guides and typefaces, the model of Grid and application grid, a photographic style and style of own icons, and a series of Application samples.
Five (05) years from the date of publication