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Introduction to Branding
  • Introduction to Branding

    Specialist in  Brand Design and Management

    • Provide the fundamental concepts of identity management in organizations, as well as elements of practical application in companies and institutions, facilitating the insertion of project thinking in senior management professional contexts.

      Bring together in an academic space the experience accumulated by a professional generation and seek its transfer by encouraging the training of teachers who combine real experience in the professional task with a solid and rigorous academic training.

      Encourage rigorous and systematic research on the subject at the local level, in coordination with the public and private sectors.

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