Brand Experience
Brands are a strategic asset, both for their economic value and for their ability to create lasting relationships between organizations and their audiences. These relationships gain value for audiences and for the organization to the extent that they satisfy the demand for meaningful experiences, something that in an economy that tends to the commodity is increasingly critical.
The seminar seeks to offer the necessary tools to create and manage significant brand experiences for its audiences and that add value for the organization. To do this, he will propose a model based on three axes: a psychological dimension, a narrative dimension and a playful dimension.
The specific objectives are as follows: Understand the value of a good brand experience in building brand equity and audience loyalty. Get an up-to-date look at the latest theories. Present a manageable brand experience creation model. Analyze and discuss brand cases that currently implement brand experience strategies.