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Brand Personality

Brand Personality


What is it: Here it is established  the value and personality proposition that the brand will develop. To be the reference on which the story of the brand will be built, so that all its actions have a common thread with which to develop. Treat the brand as a person, give it a tone of voice, an archetype that simplifies the way of communicating.

  • A Personality Manual will guide you to define your company profile. This includes  the definition of a tone of voice, of  a series of key words and concepts, the search  from  Personality Archetypes and  the metaphors that will guide your way of communicating.

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